At The Rums of México, each label is more than packaging -— it is a canvas. Inspired by the visual language of Mexican retablos and exvoto paintings, our bottles become small-format works of art that carry stories, devotion, memory, and symbolism. For ourfirst bottle release, the invited artist is mikkel (@mikkel.grafica) , an artist and graphic designer originally from Sonora, Mexico, now based in Guadalajara, Jalisco. His work opens this series of collaborations that celebrate Mexico’s living creative culture, turning every edition into a collectible expression of art and craft.